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24/7 Real Media's Open Adstream Central Signs Ad Serving Agreement With Comcast Spotlight For Comcast.Net

Premier Customer Web Site For The Nation's Leading Broadband Provider

NEW YORK, March 18, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Comcast Spotlight, the advertising sales division of Comcast Cable, has made 24/7 Real Media's Open AdStream Central its ad serving solution for Comcast High-Speed Internet. With 21.3 million subscribers, Comcast is the nation's largest broadband-cable services provider.
The Comcast.net Web site provides news, sports, finance, shopping, search, games and entertainment information, plus exclusive access to broadband content with streaming video and high-quality sound, for Comcast's more than 5.3 million high-speed Internet customers. Advertising on the site is offered as an opportunity to advertisers who place spot cable buys with Comcast Spotlight.

Best Web Hosting Comcast Spotlight switched to 24/7 Real Media's Open AdStream for its increased functionality and ease of use. Open AdStream is able to provide Comcast.net with superior scalability, robust reporting, rich media support and the speed with which changes in ad campaigns need to be made.

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Top Web Hosting "The migration assistance offered by the 24/7 Real Media team supported our online initiatives," said Warren Schlichting, vice president of new business strategy for Comcast. "We successfully moved all of our advertising campaigns quickly and easily without losing any impressions. The customer support we received from 24/7 Real Media as well as the performance of Open AdStream has been excellent."

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Web Hosting Companies Jim Alla, 24/7 Real Media's senior vice president of technology sales, said: "As the nation's leading broadband provider, Comcast is well-positioned to take advantage of the advanced features that 24/7 Real Media's Open AdStream offers. Our continued and relentless development of improvements to our products provides relevant and practical solutions to innovative companies like Comcast."

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Web Site Design And Hosting Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports, and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

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Email Web Hosting About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

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Web Hosting Plans About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.

Web And Email Hosting Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of March 18, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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