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SI.com, SPORTS ILLUSTRATED's Website, To Use DoubleClick's Ad Management Solution

New York, NY, 4/8/2004 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced it has signed an ad management deal with SI.com, the website of SPORTS ILLUSTRATED, a division of Time Inc, strengthening its foothold among major media properties online.
As a result of the agreement, SI.com will now use DoubleClick's DART for Publishers to manage its online ad inventory. DART for Publishers is a hosted, advertising serving and management solution that helps web publishers efficiently manage, serve and report on online ads to monetize their content and increase revenues.

Best Web Hosting "SI.com is committed to offering our advertisers the most efficient experience possible for campaigns on our site, as well as best-in-class reporting on campaign performance, said Gordon McLeod, President, SI.com. "DoubleClick's reputation for reliability and strong customer service led us to partner with them for our online ad management. Already, DoubleClick has successfully served our ads during major traffic periods such as the Super Bowl, the Swimsuit issue and March Madness."

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Top Web Hosting Doug Knopper, Senior Vice President and General Manager, Online Advertising, DoubleClick said, "When faced with the complex task of ad inventory management, the leading Web properties choose DoubleClick's DART for Publishers for its robust, secure and scalable solutions. We're very pleased to work with SI.com and are confident that they and their advertisers will benefit from our service, dependability and scale."

Web Hosting Companies The DART for Publishers service is part of DoubleClick's Publisher Solutions division, which, along with the DART Enterprise ad serving software and DARTmail email service, provides comprehensive marketing solutions for approximately 1,000 publishers worldwide.

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Web Site Design And Hosting Learn more about DART for Publishers at www.doubleclick.net.

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Email Web Hosting About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, marketing automation and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 20 offices around the world.

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