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24/7 Real Media Signs Agreement With Mail.Com For Open Adstream Central, And Exclusive Ad Representation With The 24/7 Web Alliance

Company Will Also Participate in the 24/7 On Target Behavioral Targeting Solution

NEW YORK -- September 22, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Mail.com, a leading provider of free and premium email services with over 2 million active users, has chosen 24/7 Real Medias Open AdStream Central as its exclusive ad serving solution. In a separate agreement, Mail.com selected the 24/7 Web Alliance as its exclusive Web site ad representative as well as joined 24/7 On Target, the companys behavioral targeted network.
Through this comprehensive arrangement, Mail.com will be able to provide its internal and external constituencies with improved services by more efficiently and effectively delivering and targeting ads for its advertising customers. Mail.com is now able to offer advertisers behaviorally targeted advertising packages using the 24/7 On Target solution, leveraging 24/7s Insight XE analytics product with its targeting software, Insight ACT, and serving the ads using Open AdStream.

Best Web Hosting Kewhyun Kelly-Yuoh, president and chief operating officer of Mail.com, said, 24/7 has proven that its ad serving and analytics technology coupled with its ad sales capabilities maximizes the value of inventory for publishers. The two companies are a great fit and we look forward to working to better serve our users and advertisers.

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Top Web Hosting David B. Hills, 24/7 Real Medias president - Media Solutions said, We are delighted to associate with Mail.com. Its wide reach and high value consumer utility shows the Mail.com team knows how to service this market. We are pleased to provide it with the industrys only end-to-end solution, encompassing ad serving, ad sales, analytics as well as participation in our behavioral targeted network.

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Web Hosting Companies 24/7 On Target builds upon the existing 24/7 Web Alliance service for publishers and advertisers. Affiliates and customers can have ads targeted based on content, audience and other performance measures. The 24/7 Web Alliance provides more opportunities to publishers and advertisers across 800 sites and 107 million uniques per month for targeting ads to users in the most relevant ways.

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Web Site Design And Hosting About Mail.com
Mail.com is a leading provider of free and premium e-mail products and services. Founded in 1996, Mail.com has expanded into all major international markets and currently has over two million active users and subscribers. Our customers can create unique e-mail addresses ending not only with @mail.com but with additional domains including @email.com,
@asia.com, @teacher.com, and many, many more. For more information, please visit www.mail.com or contact Kewhyun Kelly-Yuoh at kyuoh@mail.com.

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Email Web Hosting About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today. Defining Tomorrow.

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Web Hosting Plans Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 22, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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