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Web Image Hosting Sites Show Explosive Growth, Corresponding to Sharp Rise in Blogging Activity, According to Nielsen//NetRatings

Teens Index Higher Than Other Demographic Groups for Image Hosting Web Sites

NEW YORK -- NetRatings, Inc. (NASDAQ:NTRT) , a global leader in Internet media and market research, reported last week that traffic to image hosting Web sites has skyrocketed due to the massive rise in blogging activity seen since the beginning of this year. As a category, image hosting sites have grown 406 percent to more than 14.7 million unique users since January 2005, accounting for nearly 10 percent of active U.S. Internet users (see Table 1).
The top referring sites for the top five image hosting sites during August 2005 included MySpace.com, Xanga.com, LiveJournal, Blogger and MSN Spaces. In July 2005, Nielsen//NetRatings reported that 20 percent of active Web users, or 29.3 million people, accessed blogging or blog-related Web sites, growing 31 percent since the beginning of the year.

Best Web Hosting "The large rise in blogging activity has lifted other Web sites, the primary one being image hosting sites," said Jon Gibs, senior research manager, Nielsen//NetRatings. "Simple text-based 'diaries' have evolved into a more image-oriented presentation."

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Top Web Hosting Table 1. Top 5 Image Hosting Web Sites, Jan. vs. Aug. 2005 (Home & Work,
U.S.)

 ______________________________________________________________________ Site Jan 05 UA (000) Aug 05 UA (000) Jan-Aug Growth ______________________________________________________________________ PhotoBucket 1,537 12,241 696% ______________________________________________________________________ ImageShack 1,150 3,444 199% ______________________________________________________________________ Putfile.com -- 1,302 -- ______________________________________________________________________ TinyPic.com -- 715 -- ______________________________________________________________________ Imagevenue.com -- 559 -- ______________________________________________________________________ Category* 2,912 14,734 406% ______________________________________________________________________ Source: Nielsen//NetRatings, September 2005 *Note: Category is comprised of 50 image hosting Web sites. 

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Web Hosting Companies Teens Index Higher for Image Hosting Sites

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Web Site Design And Hosting Female teens between the ages of 12 to 17 years indexed the highest out of the age groups broken down by gender. Females between 12 to 17 years were two and a half times more likely to visit an image hosting site than the average site audience, followed by males in the same age group (see Table 2).

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Email Web Hosting "Particularly for the younger demographics where social circles have permeated online, Web journals have become just another way of getting to know someone," said Gibs.

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Web Hosting Plans Table 2. Highest Indexing Age & Gender Groups for Image Hosting Sites
(U.S., Home & Work)

 _________________________________________________________________________ Demo Group Unique Audience (000) Composition % Composition Index _________________________________________________________________________ Female 12 - 17 2,219 15% 259 _________________________________________________________________________ Male 12 - 17 1,532 10% 191 _________________________________________________________________________ Male 21 - 24 479 3% 182 _________________________________________________________________________ Male 18 - 24 1,004 7% 175 _________________________________________________________________________ Source: Nielsen//NetRatings, September 2005 *Note: Demographics are based on a category of 50 image hosting Web sites. ********************************************************* 

Web And Email Hosting Nielsen//NetRatings reports August 2005 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for August 2005.

Web Hosting Compare Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites By Brand, August 2005

 Table 1. Top 10 Parent Companies, Table 2. Top 10 Brands, Combined Home & Work Combined Home & Work ____________________________________________________________________ Parent Unique Time Per Brand Unique Time Per Audience Person Audience Person (000) (hh:mm:ss) (000) (hh:mm:ss) ____________________________________________________________________ 1. Microsoft 111,231 2:12:46 1. Yahoo! 101,283 3:38:42 ____________________________________________________________________ 2. Time Warner 103,023 5:15:56 2. Microsoft 95,621 0:45:44 ____________________________________________________________________ 3. Yahoo! 101,521 3:38:52 3. MSN 92,059 1:52:39 ____________________________________________________________________ 4. Google 81,653 0:46:55 4. Google 80,354 0:45:40 ____________________________________________________________________ 5. eBay 57,757 2:07:30 5. AOL 75,721 6:27:58 ____________________________________________________________________ 6. United States 6. eBay 55,181 2:05:05 Government 55,067 0:27:00 ____________________________________________________________________ 7. InterActive- 7. MapQuest 38,959 0:13:02 Corp 45,745 0:19:53 ____________________________________________________________________ 8. Amazon 43,221 0:25:17 8. Amazon 37,644 0:22:30 ____________________________________________________________________ 9. RealNetworks 36,957 0:58:43 9. Real 36,362 0:57:53 ____________________________________________________________________ 10. Viacom 10. Weather International 36,558 1:11:02 Channel 31,176 0:32:32 ____________________________________________________________________ 

Dedicated Server Web Hosting Example: The data indicates that 36.6 million home and work Internet users visited at least one of the Viacom International-owned sites or launched a Viacom International-owned application during the month, and each person spent, on average, a total of 1 hour, 11 minutes and 2 seconds at one or more of their sites or applications.

Web Hosting Reviews A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Reach is a measure of the unduplicated audience that visits a property. The data is expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

Web Domain Names Nielsen//NetRatings AdRelevance Top 10 Advertisers, August 2005

Web Site Builder Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

 Top 10 Advertisers by Estimated Spending _________________________________________________________________________ Advertiser Total Estimated Spending Impressions (000) _________________________________________________________________________ 1. United Online, Inc. $18,062,500 5,317,932 _________________________________________________________________________ 2. LowerMyBills.com, Inc. $15,309,300 3,766,517 _________________________________________________________________________ 3. Vonage Holdings Corp $14,165,400 3,130,147 _________________________________________________________________________ 4. Apollo Group, Inc. $13,570,100 3,384,091 _________________________________________________________________________ 5. Dell Computer Corporation $9,884,300 2,769,026 _________________________________________________________________________ 6. NexTag.com $9,166,800 2,143,043 _________________________________________________________________________ 7. Netflix, Inc. $8,995,100 1,910,061 _________________________________________________________________________ 8. Orbitz $8,318,200 1,132,212 _________________________________________________________________________ 9. Verizon Communications, Inc. $7,978,000 1,900,260 _________________________________________________________________________ 10. Scottrade, Inc. $7,926,200 1,821,289 _________________________________________________________________________ 

Web Server Hosting Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser's own Web property.

Web Hosting Account Example: An estimated 1.8 billion Scottrade, Inc. ads were rendered for viewing at the cost of approximately $7.9 million during the surfing period.

Web Hosting Company About Nielsen//NetRatings

Virtual Web Hosting NetRatings, Inc. delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com.

Network Solutions Web Hosting Source: Nielsen//NetRatings

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