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Hotels.com appoints Doubleclick

Best Web Hosting DoubleClick announced that after a four month competitive pitch it has been chosen by Hotels.com to provide technical solutions for display, paid search and affiliate advertising for its European points of sale.

Dedicated Server An advanced form of web hosting where the customer generally has complete control over the server. Dedicated Servers are typically housed in data centers. Dedicated servers may be compared to shared web hosting servers; where in shared hosting you find the web hosting company administering and control the server, a dedicated server is typically controlled by the server's owner and he or she controls which websites are hosted on the server.

Top Web Hosting The worlds most visited online hotel booking site, Hotels.com offers its customers the best prices on over 25,000 hotels worldwide.

What is Dedicated Web Hosting Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site. server environment, dedicated web hosting offers a peace of mind that a site will be delivered in a reliable and secure manner.

Web Hosting Companies Jonty Kelt, Product Director for DART Search at DoubleClick said: DoubleClicks mix of technology and resources are central to our business offering. We were able to offer Hotels.com a technology package to suit its multichannel requirements as well as support and resources from our teams in UK, Ireland, Germany, France, Spain and Italy. As a result we are delighted to be working with Hotels.com on a pan-European basis."

A four part series on purchasing the best dedicated web hosting plan for your needs. 1. What is it How it works. Dedicated web hosting is basically renting a whole server solely for your use (dedicated). It is much like having your own server but the biggest difference is you do not need a large initial investment to set it up. Dedicated web hosting comes in two forms. Managed and unmanaged.

Web Site Design And Hosting Patrik Oqvist, Director of Marketing, Hotels.com, EMEA said: Our aim is to consistently be at the forefront of online marketing and we chose DoubleClick not only for its technology but for its total offering. As a worldwide company with a good knowledge of systems for both banner and search, DoubleClick enables us to optimise efficiency on our pan-European marketing campaigns.

Managed Hosting What s it all about A new trend, appearing in the Web Hosting industry, is the concept of Managed Web Hosting. Web hosts have been offering dedicated servers for a while now, however, because dedicated servers can be difficult to operate technically, reporting and monitoring; managed load balancing; managed security; managed storage; and, managed databases. These extra services are referred to as managed hosting

Email Web Hosting After a thorough review of all the leading online marketing technologies, Hotels.com decided to use DoubleClicks digital advertising products to serve display advertising across the web and manage its paid search campaigns across various engines. Hotels.com will use the following DoubleClick products to evaluate search and online advertising campaign performance:

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Web Hosting Plans DoubleClick DART for Advertisers (DFA), a hosted, web based ad management and serving application for analysing online campaigns. DoubleClick DART Search, a web based solution to centrally manage, track and optimise search engine advertising across multiple search engines

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