Web Hosting and Dedicated Servers

DoubleClick Signs New Preferred Publishers For DART Motif For Rich Media Creation, Delivery And Reporting

About.Com, SI.Com, Sports Illustrated's Website, and weather.com Join List of Preferred Publishers

Best Web Hosting New York, NY, 7/7/2004 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for advertising agencies, marketers and web publishers, today announced that About.com, SI.com and weather.com have signed on as preferred publishers for DART Motif, DoubleClicks joint rich media product with Macromedia.
The new preferred publishers join a long list that already include CBS Inc, Cox Interactive, MIT Technology Review, MTV Networks and NYTimes.com. Overall, any site that accepts ad delivery through the DART platform can also accept DART Motif ad tags.

Dedicated Server An advanced form of web hosting where the customer generally has complete control over the server. Dedicated Servers are typically housed in data centers. Dedicated servers may be compared to shared web hosting servers; where in shared hosting you find the web hosting company administering and control the server, a dedicated server is typically controlled by the server's owner and he or she controls which websites are hosted on the server.

Top Web Hosting "A substantial number of our advertisers leverage rich media to ensure their campaigns stand out on weather.com, and demand the most innovative, streamlined solutions for creation, delivery and reporting, said Terry Blevins, VP of Finance and Ad Operations, weather.com. We are pleased to accept DoubleClicks DART Motif solution to help our advertisers attain that goal."

Managed Hosting What s it all about A new trend, appearing in the Web Hosting industry, is the concept of Managed Web Hosting. Web hosts have been offering dedicated servers for a while now, however, because dedicated servers can be difficult to operate technically, reporting and monitoring; managed load balancing; managed security; managed storage; and, managed databases. These extra services are referred to as managed hosting

Web Hosting Companies Ron McCoy, Chief Technology Officer, About.com, said, At About.com, wed like to see the industry start to standardize the execution of rich media through one platform. We believe DoubleClicks DART Motif offers one of the best end-to-end solutions for creation, delivery and reporting, which makes it a clear contender to become that standard.

5 fiber channel storage space for your media rich website files. And 1, fast data transfer. homed gigabit ethernet ensures blazing fast delivery of audio and video under any type of traffic load. Better Than Dedicated(TM) less work for you Netfirms ENTERPRISE includes all the advantages of a dedicated server (fast processing speed, dedicated IP, large resources, etc.) and goes to a whole new level. Clustered servers, certified system admins, just a few of the reasons we call it Better Than Dedicated.

Web Site Design And Hosting "We are excited to partner with DoubleClick in this capacity," said Gordon McLeod, President of Sports Illustrated's web site. "Motif enables us to create effective, state-of-the-art ad campaigns for our clients. Its turnkey solutions permit us to deliver and track our rich media inventory much more efficiently."

What is Dedicated Web Hosting Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site. server environment, dedicated web hosting offers a peace of mind that a site will be delivered in a reliable and secure manner.

Email Web Hosting Created by integrating Macromedia Flash MX 2004 with DART ad management solutions, DART Motif enables users to simplify and save time at every step of the rich media process. Flash MX 2004 is the solution for developing highly visual interactive content and applications that deliver breakthrough experiences with significant return on investment.

A four part series on purchasing the best dedicated web hosting plan for your needs. 1. What is it How it works. Dedicated web hosting is basically renting a whole server solely for your use (dedicated). It is much like having your own server but the biggest difference is you do not need a large initial investment to set it up. Dedicated web hosting comes in two forms. Managed and unmanaged.

Web Hosting Plans "Macromedia developed DART Motif with DoubleClick to make it easier for advertisers to leverage Macromedia Flash as the enabling technology for more effective, rich media campaigns," said Jeff Whatcott, vice president of product management, Macromedia. "By working with an online advertising leader like DoubleClick, we have streamlined the production and trafficking workflow and empowered advertisers to focus on the creative element."

Web And Email Hosting DoubleClick Ad Serving Trends research revealed that rich media usage increased by approximately 54% from Q1 of 2003 to more than 42% (42.8%) of all ads served by DoubleClick in Q1 of 2004. Marketers and agencies using DART Motif for their rich media campaigns benefit from increased efficiency, avoidance of errors, improved campaign performance and centralized reporting. The solution reduces the time it takes to deliver a rich media campaign from around two weeks to just two days. By becoming DART Motif-enabled, publishers can meet the demand from advertisers and their agencies which adopt or switch over to Motif.

Web Hosting Compare "As more marketers and agencies enjoy the remarkable results of rich media, usage has substantially increased, which has driven demand for DART Motif, said Ilona Nemeth, VP and GM, Rich Media Solutions, DoubleClick. Were hearing from more publishers who want to meet that demand and demonstrate ROI more efficiently by accepting DART Motif on their sites.

Dedicated Server Web Hosting In addition, a unique aspect of the DART Motif solution is its exclusive measurement package, Audience Interaction Metrics. This reporting system can gather more than 30 unique user interactions including ad exposure time, ad interaction time, whether a rich media ad fully delivered, multiple clicks, load movies, and custom-timed events. For example, in Q1 2004, DoubleClick research showed that, on average, more than 18% (18.4%) of DART Motif units are interacted with. DART Motif units display for 85 seconds, and the average interaction time is 30 seconds (Source: Q1 2004 DoubleClick Ad Serving Trend Report).

Web Hosting Reviews For more information about DART Motif, or to access DoubleClicks Quarterly Ad Serving Trend Reports, please visit www.doubleclick.net.

Web Domain Names About DoubleClick Inc.

Web Site Builder DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management - - help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

[ Comment, Edit or Article Submission ]