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DataFlux Unveils Enhanced Data Management Capabilities via Web Services

Support for Web Services Offers Delivery Option for Enterprise Implementations

CARY, N.C.--(BUSINESS WIRE)--July 26, 2004--DataFlux(R) Corporation, a leading provider of data management solutions, today announced the availability of expanded data management functionality via Web services. By providing more functionality through a Web services platform, DataFlux customers can utilize a more flexible, cost-efficient way to inspect, correct, integrate, improve and control corporate data.
DataFlux initially introduced support for Web services in mid-2003. With the recent introduction of Release 6.2 technology, DataFlux expanded its Web services options and now allows customers to access its full suite of data management capabilities through Web-based connectivity. The DataFlux Web services framework allows companies to integrate DataFlux technology into any enterprise applications that support Web services.

"Utilizing DataFlux technology within a Web services environment is a natural extension of DataFlux dfIntelliServer(TM), a real-time data correction and improvement solution," said Scott Gidley, senior director of research and development and co-founder of DataFlux. "By embracing a Web-based architecture, our customers can use their existing infrastructure to expand data management processes throughout - and beyond - the enterprise."

New and existing DataFlux customers can deploy the technology using Web services behind the firewall for seamless integration with third-party CRM, ERP or other business solutions. DataFlux Web services connectivity supports leading standards, including Web Services Description Language (WSDL); Simple Object Access Protocol (SOAP); Universal Description, Discovery and Integration protocol (UDDI); and J2EE-based application servers for Java support.

Customers can also utilize a hosted version of DataFlux address verification and enhanced contact information components for external use through StrikeIron, a DataFlux partner. StrikeIron has integrated DataFlux Web-based technology and exposed this functionality as a Web service for customer data management within a "pay-for-click" framework that is available through the StrikeIron Web site at www.strikeiron.com.

"The availability of Web services technology is a boon for companies that want to maximize their investment by minimizing the risks associated with traditional software licensing," said Bob Brauer, vice president of business development and co-founder of StrikeIron. "Through our agreement with DataFlux, we can provide easy access to the industry's leading data management solutions within a low-cost, always-on environment."

About DataFlux

DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions - consisting of data profiling, data quality, data integration, data augmentation and data monitoring - allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM), enterprise resource planning (ERP), data warehousing and database marketing. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation in the USA and other countries. (R) indicates USA registration. Copyright (C) 2004 DataFlux Corporation, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.

Contacts


Schwartz Communications
Chantal Yang, 781-684-0770
dataflux@schwartz-pr.com
or
DataFlux
Daniel Teachey, 919-674-2153 ext. 261
daniel.teachey@dataflux.com

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