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Sierra Trading Post Selects WebSideStorys On-Demand Web Analytics to Increase E-Commerce Sales

WebSideStorys HBX Service Enables Outdoor Apparel Retailer to Optimize Affiliate Marketing Program, Increase Conversions

SAN DIEGO, CA (June 8, 2004) -- WebSideStory (www.websidestory.com), a leading provider of on-demand Web analytics, today announced that Sierra Trading Post, a leading outdoor apparel retailer and catalog company, has selected the companys flagship service, HBX (www.hbxondemand.com), to improve its e-commerce performance. Based in Cheyenne, Wyo., Sierra Trading Post (www.sierratradingpost.com) is using the real-time analytics service to optimize its affiliate and search engine marketing programs and to increase site conversion rates. Sierra Trading Post selected HBX after an extensive review of several analytics products and services. The reporting that HBX provides has directly influenced decisions that allow Sierra Trading Post to increase ROI across multiple channels, according to Sierra Trading Post officials.
HBX provided the most relevant, actionable reporting given our particular business model and what we are trying to accomplish, said Andy Newlin, affiliate marketing supervisor for Sierra Trading Post. Selecting HBX is one of the easier buying decisions weve faced.

Best Web Hosting Founded in 1986, Sierra Trading Post sells everything from camping and hiking equipment to golf shoes and casual clothing. The company purchases name-brand overstocks and closeouts and passes those savings on to its customers. Although Sierra Trading Post has three retail outlets, its main focus has been on catalog sales and, more recently, on e-commerce sales.

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Top Web Hosting The company is using HBX to improve its 8,000-member affiliate marketing network, measuring and evaluating the revenue performance of each online affiliate over time. The company has already been able to make significant progress in improving the performance of its network by pinpointing high-value sites with incorrect affiliate coding. These sites tend to send a large number of visitors, but generate few sales. Guided by HBX, Newlin immediately contacts these affiliates and helps them work through the problem, helping to ensure that Sierras marketing network is operating at maximum efficiency.

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Web Hosting Companies Sierra Trading Post is also using HBX to optimize its search engine marketing program, focusing on pay-per-click keywords with high conversion rates and the most sales. HBXs auto-sensing functionality enables marketers to track large campaigns, such as keyword purchases, on demand.

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Web Site Design And Hosting To increase conversion rates, Sierra Trading Post is using HBXs conversion funnel reporting to clear navigational bottlenecks. Conversion funnels reveal how visitors navigate through a certain process such as a shopping cart checkout and where they fall out. Sierra Trading post is using another HBX feature, HBX active viewing, to streamline home page navigation, eliminating unused links and buttons. HBX active viewing is a browser plug-in that overlays important visitor navigation data on top of the companys Web site.

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Email Web Hosting HBX is a hosted, on-demand analysis and reporting solution that delivers real-time information about online visitor and customer behavior. HBX customers use the service to improve online marketing ROI, increase conversions and online advertising revenues and enhance customer support. HBX requires no hardware or software investment and can be implemented within a few days. For more information about HBX visit http://www.hbxondemand.com or call 888-844-8269.

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Web And Email Hosting Founded in 1996, WebSideStory is a leading provider of on-demand Web analytics services. WebSideStorys enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStorys solutions to sell more products and services, increase online lead generation and advertising revenue and enhance online customer support. For more information, contact WebSideStory, Inc.

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