Web Hosting and Dedicated Servers

London, 4th January 2005: Nielsen//NetRatings, the leading provider of Internet research and analysis, launched its online advertising tracking system AdRelevance(i), formerly LemonAd, yesterday and reports that the number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004. Sweden, France and the Netherlands experienced the strongest growth in banner ads between November 2003 and November 2004.
AdRelevance(i) tracks online advertising activity in 14 European countries. The web-based system allows advertisers to run detailed analyses on brands and products advertised online, websites on which ads are run, banner creatives, and much more. AdRelevance(i) tracks a variety of online advertising formats including banners, rich media ads and keyword campaigns.

Best Web Hosting Across Europe the number of online advertisers has increased by 11%, from 15,716 in November 2003 to 17,441 in November 2004. The number of online advertising campaigns run across Europe has increased by 10% from 33,472 campaigns in November 2003 to 36,824 campaigns in November 2004. These results indicate a growing confidence in online advertising, and an increasing importance of online in an overall advertising strategy.

Dedicated Server An advanced form of web hosting where the customer generally has complete control over the server. Dedicated Servers are typically housed in data centers. Dedicated servers may be compared to shared web hosting servers; where in shared hosting you find the web hosting company administering and control the server, a dedicated server is typically controlled by the server's owner and he or she controls which websites are hosted on the server.

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Top Web Hosting Germany, France and the UK dominate the top 15 advertisers in Europe in November. Ebay tops the
advertisers list, with 432 campaigns in November in Germany alone, but also ranking 3rd in Europe for its UK campaigns, and 8th for campaigns in Austria. The advertisers in the top 15 come from a range of categories, including e-commerce, entertainment, travel, portals and online communities.

Top 15 Advertisers in Europe

1 - Germany - EBay
2 - France - PriceMinister
3 - UK -EBay
4 - UK -Amazon
5 - Germany -HUK
6 - UK -The Daily Telegraph
7 - UK -IBM
8 - Austria -EBay
9 - UK - Channel 4
10 - Austria - Schlecker
11 - France - Wanadoo
12 - France - Expedia
13 - UK - Zencudo
14 - Spain - Repsol YPF
15 - France - Microsoft

2. Ads Advertising placed on your web space is how free web hosting providers support their service. Having someone else's ads displayed on your page is usually the price you have to pay for their free service. There are a select few hosts that won't plug in banners or other forms of advertising in exchange for your performing other services in their favour (like posting in their forum or referring other members).

Web Hosting Companies Source: Nielsen//NetRatings, AdRelevance(i), Europe November 2004

- ISP ISP stands for Internet Service Provider. Managed Hosting Managed hosting is when a web hosting company provides services for their dedicated servers. Managed hosting can be thought of as having the space and freedom of a dedicated server, server packages. As businesses continue to grow online, so has the need for managed security, storage, and database monitoring.

Web Site Design And Hosting Portals and online communities dominate the top 15 ad publishers in Europe. One third of the top 15
are UK sites, but Italy also appears several times in the list.

Top 15 Online Ad Publishers in Europe

1 - Germany - Meine Stadt
2 - UK - Yell.com
3 - Italy - Fuorissimo
4 - Italy - Italia DVD
5 - UK - MSN United Kingdom
6 - Germany - T-Online Germany
7 - Italy - Virgilio
8 - UK - Find.co.uk
9 - UK - Tiscali United Kingdom
10 - Italy - Free Online
11 - Denmark - Alt om Kbenhavn
12 - France - Portail Express
13 - UK - UK Shopping city
14 - Germany - MSN Germany
15 - Sweden - Aftonbladet

A four part series on purchasing the best dedicated web hosting plan for your needs. 1. What is it How it works. Dedicated web hosting is basically renting a whole server solely for your use (dedicated). It is much like having your own server but the biggest difference is you do not need a large initial investment to set it up. Dedicated web hosting comes in two forms. Managed and unmanaged.

Email Web Hosting Source: Nielsen//NetRatings, AdRelevance(i), Europe November 2004

What is Dedicated Web Hosting Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site. server environment, dedicated web hosting offers a peace of mind that a site will be delivered in a reliable and secure manner.

Web Hosting Plans Gabrielle Prior, European Internet Analyst says: There are now over 163 million Europeans with access to the Internet, representing a significant audience for advertisers. These results indicate a growing confidence in the value of targeting this group of people, and an increasing importance of online in an overall advertising strategy. Advertisers and publishers can use AdRelevance(i) to research competitive advertising, optimise their online campaign planning and maximise their ROI for this increasingly important advertising stream.

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