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24/7 Real Media's Open Adstream Ad Serving Platform Signs Agreement With The Feedroom, An Online Video News Network

NEW YORK -- February 3, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that The FeedRoom Inc., an Internet broadcaster of broadband video, has signed an agreement that makes 24/7 Real Media's Open AdStream Central its exclusive ad serving solution for The FeedRoomNetwork of 150 broadband sites.
The FeedRoom operates online television networks for customers including NBC, Reuters, Tribune Company, Comcast, Playboy, Business Week, Microsoft, Cisco Systems, General Motors, Sun Microsystems, AT&T and Bausch & Lomb. Each month, these broadband sites reach more than four million consumers, investors, analysts, trade writers and employees.

Best Web Hosting The FeedRoom, Inc. switched to 24/7 Real Media's Open AdStream for its increased functionality and superior return on investment. Among the features that drew The FeedRoom to Open AdStream were its ability to instantaneously make changes to ad campaigns, easily adjust campaign scheduling, and monitor campaigns in real-time.

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Top Web Hosting The FeedRoom Inc.'s chief financial officer Chuck Johnson said: "24/7 Real Media's Open AdStream technology allows us to seamlessly integrate video advertising into the online television experience we deliver. We switched to Open AdStream Central because it offers superior functionality and more relevant features than the supplier we were using. Additionally, customer support during installation has been excellent. The 24/7 Real Media technical support team always follows through to ensure we have the answers we need."

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Web Hosting Companies Jim Alla, 24/7 Real Media's senior vice president of technology sales, said: "We are delighted to add The FeedRoom.com's 140 broadcast news sites to our customer list. Broadband driven content with rich media ads are becoming the standard in the industry. These ads are a great use of Open AdStream's rich media capabilities. We continue to attract top shelf customers like The FeedRoom.com by focusing on delivering robust and relevant technology products to the online publishing industry."

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Web Site Design And Hosting Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

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Email Web Hosting About The Feedroom
The FeedRoom (www.thefeedroom.com) creates broadband marketing solutions for Fortune 1000 companies including NBC, Reuters, Tribune Company, Playboy, Business Week, General Motors, Microsoft, Cisco Systems, Sun Microsystems, AT&T, Herbalife, Bausch & Lomb, and every major advertising agency company. The FeedRoom Network of broadband sites delivers 30 million video clips per month, making it one of the largest broadband publishers in the world. The FeedRoom's "TV on the PC" approach derives from the extensive broadcast experience of CEO Jonathan Klein, the former Executive Vice President of CBS News, where he oversaw "60 Minutes." This TV DNA, combined with state of the art content management systems and streaming infrastructure, yields a TV-like experience which delivers powerful branding as well as transactional results for marketers.

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Web Hosting Plans About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Web And Email Hosting Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 3, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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