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Accipiter Solutions, Inc. Solidifies Position as Industry Leader by Increasing Online Ad Serving Volume Over 30%

Other Highlights Include Revenue Growth, Marquee Customer Wins and New Technology Introductions

RALEIGH, N.C.--(BUSINESS WIRE)--April 26, 2004--

Best Web Hosting Accipiter Solutions, Inc. - the leading developer of online advertising solutions and services - today announced that the volume of online ads served using their suite of ad management products increased more than 30% in 2003, significantly outpacing overall industry growth. During this time, more than 515 billion ads were served worldwide using Accipiter's technology. Accipiter continued this trend in the first quarter of 2004 as ad serving volume continued to grow and the company experienced significant momentum in a number of other areas.
The company's revenue for Q1 2004 grew by 53% compared to revenue for Q1 2003. Accipiter's overall customer base also grew by more than 22.5%, while the number of AdBureau customers nearly doubled. Marquee customer wins around the globe included SBC SMARTpages, E! Online, Freeserve, PostNewsweek Tech Media, iMedia, NineMSN, Tiscali and a number of other leading online publishers. Accipiter also boasts a strong customer loyalty base with a 98% customer retention rate.

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Top Web Hosting While many competitors have failed to invest in new technologies, Accipiter introduced AdManager 7.0 and its new behavioral targeting engine, VIBE, for a total of five major product releases over the last four years. AdManager 7.0, the seventh generation of the company's flagship online advertising technology, is loaded with industry-firsts and fully integrated with Accipiter VIBE. This latest release offers increased targeting capabilities, speeds ad delivery, and monitors and controls inventory projections in real-time leading to higher CPMs and less unsold inventory. More than 18% of Accipiter's customers have already embraced AdManager 7.0. To learn more about the features and benefits offered by AdManager 7.0, visit www.accipiter.com/solutions/whats_new.php.

Web Hosting Companies VIBE was based on the management team's experience integrating behavioral targeting with ad serving and content management systems for more than five years as part of the Engage online advertising division. From that experience, they gained an understanding of what customers really want and need from behavioral targeting technology. They combined the best of that original technology with valuable customer insight to create VIBE, an application-independent plug-in platform, providing customers with a highly flexible, scalable and robust solution; putting online publishers and marketers in command of their Internet programs through effective tracking, analysis, and reporting of web visitor activities. For more information on VIBE, visit http://www.accipiter.com/solutions/vibe.php.

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Web Site Design And Hosting "We are very proud of what we have accomplished over the past year and we look forward to continued growth in 2004," explained Brian Handly, Accipiter CEO. "While other companies and industries may have seen a decline, or only modest growth, we experienced a number of great successes across the board."

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Web Hosting Plans Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com.

Web And Email Hosting AdManager, AdBureau, and VIBE are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

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SRK Communications for Accipiter
Shawn Ramsey-Kroboth, 919-359-0947; 919-621-0737 (cell);
shawn@srkcommunications.com

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