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Adobe Photographers Directory to Connect Pro Photographers With Creative Community

New Directory Within Adobe Software Provides Creative Professionals with Ready Access to Freelance and Independent Photographers

SAN JOSE, Calif. March 29, 2005 Adobe Systems Incorporated (Nasdaq:ADBE) today announced its plans to launch the Adobe Photographers Directory, a listing of professional photographers accessible directly from within Adobe's creative professional products. The Adobe Photographers Directory will be initially available in North America and over time will be extended to include photographers from other markets.
Adobe will be working closely with the American Society of Media Photographers (ASMP) to populate the new directory. As charter members of the directory, ASMP also launched a Web site today detailing how photographers can sign up to participate at www.asmp.org/adobe . In addition, Adobe will work with the Advertising Photographers of America (APA) and other associations to ensure the Adobe Photographers Directory is a comprehensive professional photography resource.

"Photoshop and Adobe Creative Suite have brought the digital image into the heart of creative workflows as our customers deliver compelling content to print media, the Web and emerging mobile platforms," said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe. "When creative professionals are searching for that perfect photograph that reflects their vision, they should be able to find it within the tools they rely on most. That's our goal with this directory."

"As the leading association of professional photographers, our mission is to help buyers find photography services and protect and promote the interests of our members," said Susan Carr, president of the ASMP. "Collaborating on this new Photographers Directory with Adobe is a logical initiative for our organization, as it promotes the good work of our photographers and creates another trusted resource for the creative professional."
Supporting the Photography Community

In addition to creating the new directory, Adobe is a lead sponsor of the PLUS Coalition, an organization representing photographers, illustrators, stock photo agencies, advertising agencies, advertisers, graphic design firms, publishers and associated industries. ASMP is also another active participant in PLUS. The mission of the PLUS Coalition is to simplify and facilitate the licensing of rights-managed images. Through the PLUS Coalition, licensors and licensees work cooperatively to develop and implement licensing standards and systems that will bring picture licensing into the 21st century. As a member of the Sustaining Advisory Council, Adobe will regularly contribute to the PLUS Coalition technical working group.

Adobe's involvement in the PLUS Coalition and in the Adobe Photographers Directory complement the technology improvements the company has already been pursuing in support of the photography community, such as continued updates and improvements to Camera Raw workflow and the new, universal .DNG file format for raw images.
Availability

The Adobe Photographers Directory will be searchable by geographic location or by photographic specialty and will include portfolio imagery. For more information about how to be a part of the Adobe Photographers Directory, go to the ASMP Web site at www.asmp.org/adobe .
About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com .

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