Web Hosting and Dedicated Servers

Accipiter Expands Ad Management Contract With The Weather Network

AdManager Upgrade Allows The Weather Network To Serve Up To 120 Million Ads Per Month

RALEIGH, N.C.--(BUSINESS WIRE)--April 27, 2004--Accipiter Solutions, Inc. is pleased to announce that The Weather Network, Canada's leading online weather authority, has significantly expanded its AdManager licence with Accipiter.
Since 2000, The Weather Network and its sister station, MeteoMedia, have been utilizing AdManager to manage their online advertising programs on www.theweathernetwork.com and www.meteomedia.com. The new licence will allow up to 120 million ads to be served per month, compared to 22.5 million ads per month under the original licence. This increase keeps in line with the considerable growth seen in the Canadian online advertising market over the last year and a half.

"We have seen the amount of ads served on theweathernetwork.com more than triple over the last four years and we are very optimistic about the future of online ad spending in the Canadian market," explains Taylor Emerson, Vice-President and General Manager of Interactive Services at theweathernetwork.com. "As the volume and technologies of online advertising continue to grow, we are confident that Accipiter and AdManager will continue to help us meet that challenge."

When The Weather Network initially searched for the ideal ad management product, they required a solution that would integrate well with its existing operational model.

"We selected AdManager because it provided us with significant functionality and value at a reasonable price point," adds Emerson. "AdManager was the best overall fit for our needs. It integrated smoothly with our existing model and provided a higher level of functionality and support than any other product on the market."

By integrating AdManager, as an in-house ad management solution with its existing web platform, Accipiter ensured that the process ran efficiently and made a positive economic impact quickly. Jeff Wood, Vice-President of Sales for Accipiter, says that The Weather Network can "further increase its revenue through the use of AdManager's easy to use Rich Media Templates and accurate real-time inventory projections." As a result, The Weather Network hopes to generate higher CPMs and better manage and optimize its use of inventory.

Now in its seventh generation, AdManager enables publishers to facilitate relationships with online marketers through its targeting, delivery, real-time reporting, accurate inventory projections and reservation system.

About Accipiter

Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com.

About The Weather Network and theweathernetwork.com

Each week more than 5.7 million Canadians rely on The Weather Network, Canada's only 24-hour national specialty television network devoted to weather, for up-to-the-minute accurate forecasts. The Weather Network was voted as Canada's No. 1 choice for the best weather forecasts on television (TVQ Survey 2003). More than 1.9 million Canadians visit www.theweathernetwork.com each month making it the most visited weather information Web site in Canada (comScore Media Metrix). Both The Weather Network and www.theweathernetwork.com are wholly owned and operated by Pelmorex Inc.

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Contacts


SRK Communications for Accipiter
Media Contact: Shawn Ramsey-Kroboth, 919-359-0947
Mobile: 919-621-0737
shawn@srkcommunications.com
or
The Weather Network
Claudia Palucci, 905-566-9511 Ext. 407
cpalucci@on.pelmorex.com

[ Comment, Edit or Article Submission ]