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24/7 Real Media Insight ACT Is Added by Yellowpages.com

24/7 Real Media's Insight ACT Is Added by Yellowpages.com

Best Web Hosting Renews Agreements for Insight XE and Open AdStream Central

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Top Web Hosting NEW YORK -- October 19, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that YellowPages.com Inc., a comprehensive business directory of more than 14 million U.S. business listings, has signed an agreement to license 24/7 Real Medias Insight ACT, its behavioral targeting solution. YellowPages.com has been using Open AdStream Central, as its ad serving solution, and Insight XE, 24/7 Real Medias analytics solution, which helps companies to measure, analyze and report on the behavior of their Web site visitors in real time.
YellowPages.com is an invaluable resource for businesses, travelers, and anyone who has an Internet connection and is looking for a product, service or a specific business. Besides giving quick access to local and online business information, including maps, it links users to featured business Web sites and other valuable tools and resources. YellowPages has nearly 38 million page views a month, according to the company.

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Web Hosting Companies The Company explained that YellowPages.com chose Insight ACT as a new effective way to behaviorally target its audience. With Insight XE, Yellowpages.com can learn how its users traverse the site. It then becomes simple to analyze its audience and target them using Insight ACT, in combination with Open AdStream. By combining robust targeting, rich reporting and leading edge ad serving, Yellowpages.com has the information it needs to understand its visitors and to provide an enhanced user experience.

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Web Site Design And Hosting President and CEO Dane H. Madsen of YellowPages.com, Inc., said, 24/7 Real Medias Open AdStream and Insight XE have proven their utility consistently in our experience. Using Insight XE we have demonstrated to our advertisers that our traffic levels exceed those reported by the measurement services, increasing our advertising revenue, as a result. We believe that Insight ACT will further enhance the value of our directory service for advertisers.

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Email Web Hosting Robert Tas, 24/7 Real Media's senior vice president - technology solutions group, said, We have had a successful relationship with Yellowpages.com as a result of our dedicated service and support. Yellowpages.com understands the contribution behavioral targeting can make to its advertising program. With the addition of Insight ACT, Yellowpages.com has an end-to-end targeting and ad serving solution.

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Web Hosting Plans Insight ACT links Open AdStreams ad serving capability with Insight XE, the Companys proprietary content and commerce analytics system. Insight ACT offers behavioral segmentation and targeting in a three-step process of analysis, clustering and targeting of user segments. Insight ACT also provides inventory forecasting and control as well as performance reporting by behavioral segment.

Web And Email Hosting Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Medias Insight XE clients are FoxNews.com, Forbes.com, Lifetime TV, UAL Loyalty Services and YellowPages.com.

Web Hosting Compare About YellowPages.com
YellowPages.com is the only Internet Yellow Pages provider with significant organic traffic traffic created by a 125 year-old-brand. Managing a database of over 14 million domestic US businesses, Yellow Pages.Com connects over 7 million buyers every month. A powerful business tool for advertisers, the company offers a core product of local business advertising and directory services.

Dedicated Server Web Hosting About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today, Defining Tomorrow.

Web Hosting Reviews Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of October 19, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Web Domain Names For more information on 24/7 Real Media, Inc., please contact:

Web Site Builder Investor Relations
Trc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com

Web Server Hosting Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email: jjanson@mww.com

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