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24/7 Real Media Insight ACT Is Added by Yellowpages.com
Best Web Hosting Renews Agreements for Insight XE and Open AdStream Central
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>Top Web Hosting NEW YORK -- October 19, 2004 -- 24/7 Real Media, Inc. (Nasdaq:
TFSM), a pioneer in interactive marketing and technology, today
announced that YellowPages.com Inc., a comprehensive business
directory of more than 14 million U.S. business
listings, has signed an
agreement to license 24/7 Real Medias Insight ACT, its
behavioral targeting solution. YellowPages.com has been using
Open AdStream Central, as its ad serving solution, and Insight
XE, 24/7 Real Medias analytics solution, which helps companies
to measure, analyze and report on the behavior of their Web site
visitors in real time.
YellowPages.com is an invaluable resource for businesses,
travelers, and anyone who has an Internet connection and is looking
for a product, service or a specific business. Besides giving quick
access to local and online business information, including maps, it
links users to featured business Web sites and other valuable tools
and resources. YellowPages has nearly 38 million page views a
month, according to the company.
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Web Hosting Companies The Company explained that YellowPages.com chose Insight ACT as a new effective way to behaviorally target its audience. With Insight XE, Yellowpages.com can learn how its users traverse the site. It then becomes simple to analyze its audience and target them using Insight ACT, in combination with Open AdStream. By combining robust targeting, rich reporting and leading edge ad serving, Yellowpages.com has the information it needs to understand its visitors and to provide an enhanced user experience.
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Web Site Design And Hosting President and CEO Dane H. Madsen of YellowPages.com, Inc., said, 24/7 Real Medias Open AdStream and Insight XE have proven their utility consistently in our experience. Using Insight XE we have demonstrated to our advertisers that our traffic levels exceed those reported by the measurement services, increasing our advertising revenue, as a result. We believe that Insight ACT will further enhance the value of our directory service for advertisers.
Managed Hosting What s it all about A new trend, appearing in the Web Hosting industry, is the concept of Managed Web Hosting. Web hosts have been offering dedicated servers for a while now, however, because dedicated servers can be difficult to operate technically, reporting and monitoring; managed load balancing; managed security; managed storage; and, managed databases. These extra services are referred to as managed hosting
Email Web Hosting Robert Tas, 24/7 Real Media's senior vice president - technology solutions group, said, We have had a successful relationship with Yellowpages.com as a result of our dedicated service and support. Yellowpages.com understands the contribution behavioral targeting can make to its advertising program. With the addition of Insight ACT, Yellowpages.com has an end-to-end targeting and ad serving solution.
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Web Hosting Plans Insight ACT links Open AdStreams ad serving capability with Insight XE, the Companys proprietary content and commerce analytics system. Insight ACT offers behavioral segmentation and targeting in a three-step process of analysis, clustering and targeting of user segments. Insight ACT also provides inventory forecasting and control as well as performance reporting by behavioral segment.
Web And Email Hosting Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Medias Insight XE clients are FoxNews.com, Forbes.com, Lifetime TV, UAL Loyalty Services and YellowPages.com.
Web Hosting Compare About YellowPages.com
YellowPages.com is the only Internet Yellow Pages provider with
significant organic traffic traffic created by
a 125 year-old-brand. Managing a database of over 14 million
domestic US businesses, Yellow Pages.Com connects over 7 million
buyers every month. A powerful business tool for advertisers, the
company offers a core product of local business
advertising and directory
services.
Dedicated Server Web Hosting About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless
platform of serving, targeting, tracking and analytics
technologies. The company is headquartered in New York, with
offices in other major U.S. cities, Canada, Europe and Asia. For
more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today, Defining Tomorrow.
Web Hosting Reviews Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations and are naturally subject to uncertainty and changes
in circumstances. Actual results may vary materially from the
expectations contained herein due to changes in economic, business,
competitive and/or regulatory factors. More detailed information
about those factors is set forth in our filings with the Securities
and Exchange Commission. In addition, the following factors, among
others, could cause actual results to differ materially from those
described herein: enhanced competition, the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, and other
economic, business, competitive and/or regulatory factors affecting
the businesses of 24/7 Real Media. All information in this release
is as of October 19, 2004. The Company is not under any obligation
to (and expressly disclaims any such obligation to) update or alter
its forward-looking statements whether as a result of new
information, future events or otherwise.
Web Domain Names For more information on 24/7 Real Media, Inc., please contact:
Web Site Builder Investor Relations
Trc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com
Web Server Hosting Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email: jjanson@mww.com
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