Web Hosting and Dedicated Servers

ExactSeek Explained (Part 2)
By Mel Strocen (c) 2005

Best Web Hosting Part 1 of this article looked at ExactSeek's free site listing
options and do-it-yourself tools that enable webmasters to
maximize website visibility and improve site ranking without ExactSeek input. Part 2 examines ExactSeek's new paid inclusion
(PI) program and and how it stacks up against pay-per-click (PPC)
offerings and the once popular paid inclusion programs that were
available through Inktomi and other search engines.

Dedicated Server An advanced form of web hosting where the customer generally has complete control over the server. Dedicated Servers are typically housed in data centers. Dedicated servers may be compared to shared web hosting servers; where in shared hosting you find the web hosting company administering and control the server, a dedicated server is typically controlled by the server's owner and he or she controls which websites are hosted on the server.

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Top Web Hosting Search Revenue - The Paid Inclusion and PPC Models

A four part series on purchasing the best dedicated web hosting plan for your needs. 1. What is it How it works. Dedicated web hosting is basically renting a whole server solely for your use (dedicated). It is much like having your own server but the biggest difference is you do not need a large initial investment to set it up. Dedicated web hosting comes in two forms. Managed and unmanaged.

Web Hosting Companies The popularity of a search engine may be primarily related to
the quality of the search results it delivers, but the driving
force behind search engine innovation is revenue. At this point in time, most search engines and directories derive the bulk of
their revenue from pay-per-click, and/or paid inclusion
listings.

What is Dedicated Web Hosting Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site. server environment, dedicated web hosting offers a peace of mind that a site will be delivered in a reliable and secure manner.

Web Site Design And Hosting Pay-Per-Click Programs

Managed Hosting What s it all about A new trend, appearing in the Web Hosting industry, is the concept of Managed Web Hosting. Web hosts have been offering dedicated servers for a while now, however, because dedicated servers can be difficult to operate technically, reporting and monitoring; managed load balancing; managed security; managed storage; and, managed databases. These extra services are referred to as managed hosting

Email Web Hosting By now most webmasters and site owners are familiar with
the pay-per-click concept. In brief, anyone can place a per
click bid on a keyword term related to the products, services
or content offered on his/her website and then sit back to watch the traffic roll in.

More dedicated web hosts are publishing their SLA s, which thoroughly documents what they will do in exchange for what the customer is responsible for. For instance, 100% uptime guarantees, based support, free upgrades of patches, fixes, personal Dedicated Sales account managers, maintenance staff with spare parts for all server configurations, and more. A full understanding of the commitment that a dedicated web host is offering will help in a decision to utilize that service.

Web Hosting Plans Advantages

Web And Email Hosting 1. Fast Results - ad campaigns can be kicked off within hours.
2. Targeted Traffic - with proper keyword research, advertisers
can be assured of receiving visitors who are actually
interested in their offerings.
3. Ranking Control - site listing position in a PPC engine's
search results can be determined by bidding high or low.

Web Hosting Compare Disadvantages

Dedicated Server Web Hosting 1. Cost - PPC advertising is becoming increasingly expensive as
advertisers compete for the most favorable keyword terms.

Web Hosting Reviews 2. Click Fraud - a growing problem that is quickly tarnishing
the PPC concept and costing advertisers big dollars for bogus
results. Some estimates put click fraud as high as 20%.

Web Domain Names 3. Constant Monitoring - advertisers are forced to constantly
monitor keyword bids, results and listing position to ensure
they are not being supplanted by competitors or gouged by the
engines they contracted with.

Web Site Builder Paid Inclusion Programs

Web Server Hosting The paid inclusion model predates pay-per-click and at one
time was fairly popular and offered by Inktomi, Ask Jeeves,
Yahoo! and other engines. In general, a one time annual payment guaranteed an advertiser quick site inclusion into a major search engine's database and the promise of frequent site indexing.

Web Hosting Account The major drawback with paid inclusion was that advertisers
received little more for their money than those who were
lucky enough to be included in a search engine's results for
free. Paid inclusion simply failed to address the advertiser
need for premium site positioning. The old saw of "you get what
you pay for" didn't apply and as a result paid inclusion has
slowly but steadily lost ground to pay-per-click and today is
an option found at very few search engines and only a small
number of web directories.

Web Hosting Company The slow death of paid inclusion is unfortunate because, if
implemented and presented properly, paid inclusion offers far more to advertisers than pay-per-click. The most significant advantage is a fixed cost. The key, of course, is in the
implementation and here one has to wonder if the major engines
have just missed the boat or moved away from paid inclusion
because there is far more money to be made with pay-per-click.

Virtual Web Hosting ExactSeek's Hybrid Paid Inclusion Program

Network Solutions Web Hosting The ExactSeek PI program grew out of a belief that the Web didn't need another PPC engine and that the PPC model, like so many advertising concepts before it, would gradually
be abandoned as advertisers tired of spiralling costs and
rampant click fraud.

Cheapest Web Host Exactseek examined the pros and cons of PPC and PI advertising and then tried to address the problems in an innovative and
unique way. The result was a program that took the best aspects
of the PPC and PI concepts and melded them into a hybrid PI
model that in many ways is similar to the Google Adwords
program without the pay-per-click component.

Web Hosting Domain Advertisers are able to purchase keyword terms (words or
phrases) for a period of 3 or 12 months at a fixed, one-time
fee. Whenever vistors search a purchased keyword term, the advertiser's ad which consists of a URL, short Title (30
characters) and Description (100 characters), is shown as an
ad box in the right column of ExactSeek's search results.

Web Server Director The sale of any keyword term is restricted to a maximum of 30
buys. Since the number of paid listing ad boxes that can appear
on any search results page is limited to 10, all advertisers
are assured of exposure on the first 3 pages of search results.

Web Hosting Service To further ensure exposure equality, paid listings are rotated
with every search within a search results page as well as
between search result pages. Assuming a keyword term was sold
out, any paid listing for that keyword term would appear on the
first page of search results on average once in every 3 searches
of that term. This would be a worst case scenario for an
advertiser. However, a buyer of a keyword term that had been
sold 10 or fewer times would see his/her paid listing always
appear on the first page of search results.

Comcast Web Hosting This hybrid model puts the webmaster/site owner/advertiser first
and search engine revenues second, since the number of times a
keyword term can be sold is restricted, bidding for listing
position is unnecessary, and there is no additional revenue to
be made from listing generated clicks.

Web Site Developers In addition to receiving top 10 exposure, advertisers in the
ExactSeek PI program also benefit in other ways. A complete list
of the benefits is provided at:

Web Site Design Http://www.exactseek.com/featured_listings.html

Domain Names Hosting In brief, however, some of those benefits include:

Cheap Web Hosting 1. Low, Fixed Cost: Advertisers pay a one-time, flat fee,
starting at $12 per listing, and dropping on volume buys.

Web Design Certification 2. Quick Inclusion: 6 to 8 hours.

Web Hosting Colocation 3. Variable Listing Duration: 3 or 12 month terms.

Reliable Web Host 4. Member Account: Advertisers have access to a member interface
where they can monitor click-thru and search impression stats
and edit their listings at anytime.

Web Hosting Billing 5. Exposure: Top 10 exposure across the ExactSeek search engine
partner network of 45+ search engines as well as exposure in
the ExactSeek search partner distribution network.

Design Your Own Web Page Currently, ExactSeek PI listings are displayed more than 120
million times per month and that number is expected to grow
over the next few months as additional search engines and directories join the network. Interest has been so high in fact that the network has been soun off as a separate entity called the Independent Search Engine & Directory Network
(ISEDN) with its own website at: http://www.isedn.org .

Web Hosting Mysql Although all members in the ISEDN will carry ExactSeek paid inclusion listings, the ISEDN's primary objective is to provide affordable and effective search engine marketing to any website unable, or unwilling, to support the rising costs of
PPC or to devote the necessary time and resources to search engine optimization (SEO). Secondary goals for the ISEDN have
yet to be determined, but areas currently under discussion
include the possibility of contributions in the area of open source search software development and search relevance.

Web Hosting Bandwidth Whether or not ExactSeek and the ISEDN have a significant impact on the search industry as a whole remains to be seen. At minimum, the membership hopes to slow the trend to the gradual monopolization of search on the Web and to offer searchers and site owners additional search and advertising options.

Web Hosting In Canada ================================================================
Mel Strocen is CEO of the Jayde Online Network of websites. The
Jayde network currently consists of 20 websites, including
ExactSeek.com (http://www.exactseek.com) and SiteProNews.com
(http://www.sitepronews.com), SEO-News.com (http://seo-news.com), GoArticles.com (http://www.goarticles.com) and Blog-

Web Site Management Mel Strocen is CEO of the Jayde Online Network of websites. The
Jayde network currently consists of 20 websites, including
ExactSeek.com (http://www.exactseek.com) and SiteProNews.com
(http://www.sitepronews.com), SEO-News.com (http://seo-news.com), GoArticles.com (http://www.goarticles.com) and Blog-

Web Space Hosting
Contact him at http://sitepronews.com

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