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Premium Network Introduces New Web-to-Retail Program That Promotes Sell-Through Online and at Brick-and-Mortar Retailers Across the United States

San Francisco, CA, October 28, 2003

Premium Network, Inc. (http://www.premiumnetwork.com), the leading online advertising and promotions firm, today announced the creation of a new Web-to-Retail program. This comprehensive program delivers tracking reports which monitor end-user ad exposure to online and in-store advertisements and directly links the lift in product sales to cost of the promotion.
Advertisers may purchase the components of this program as a suite or individually, based on immediate need for distribution, product launch, and sales cycles.

Components of the Web-to-Retail Program:

* Targeted Audience of Online Buyers via Website and Emails
* SKU and UPC Code Past Purchase Targeting
* Online Advertising Tracking System to Track End-User Ad Exposure and Sales Activity
* Coupons Redeemable for Instant Online Purchase or Printable for a Discount at Participating Retail Locations
* Sweepstakes for In-Store and Online Promotions
* POP Display Creation and Deployment

The more than 100 million unique monthly visitors to Premium Networks family of online sites provide far greater potential in advertising than conventional approaches used to target specific audience segments. With over 150 sites and Premium Network's core products of site-specific advertising, ad networks, and database targeting, advertisers can deliver their messages to any one of a dozen targeted categories and audience segments. Products and services available also include Strategic Ad Banners, Contest Promotions, Content Integration, Rich Media, Targeted E-Mail, Opt-in Programs, and Web-to-Retail Merchandising POP Programs.

Exceptional services, promotions, and sweepstakes are what make Premium Network the consummate one-stop advertising value.

Contact us at: 415-296-1444

| For more information, contact Premium Network

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