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Real Media Germany's Open AdStream Ad Serving Solution Signs Renewal Agreement with RP Online Verlagsgesellschaft mbH

MUNICH, Germany--(BUSINESS WIRE)--May 13, 2004--Real Media Germany, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that RP Online, the Web site of the Rheinische Post Verlagsgesellschaft mbH, has renewed its agreement to use Open AdStream(R) Local as the exclusive ad serving solution. RP Online has been an Open AdStream client since 1998.
The Rheinische Post is the second largest subscription newspaper in Germany as well as the flagship publication of the Rheinische Post global publishing empire. The newspaper sells 429,000 newspapers daily and has more than 1.2 million readers. RP Online serves 20 million page impressions per month and has more than 2.7 million unique visitors.

Best Web Hosting Stefan Bohm, chief technology officer of RP Online Verlagsgesellschaft mbH, said: "We are delighted to renew our contract with Real Media for Open AdStream 5.6. Open AdStream's new easy-to-use interface and its new reporting features are significant advantages, which keeps the technology relevant for the newspaper publishing community."

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Top Web Hosting Harald R. Fortmann, managing director of Real Media Germany, said: "RP Online is one of the largest and oldest internet publisher's Web sites in Germany and the most important newspaper in the heavily industrialized region that includes Dusseldorf, Essen and Bonn."

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Web Hosting Companies Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across all their Web sites. Real Media's Open AdStream European clients include: Accor-Hotels, British Airways, Hewlett-Packard, El Pais, Le Monde and NTL to name a few.

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Email Web Hosting Real Media Germany, a division of 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.de or www.247realmedia.com

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Web And Email Hosting RP Online Verlagsgesellschaft

Web Hosting Compare Rheinische Post's online service, RP Online, is one of Germany's most successful news Web sites. Since 1996, a highly motivated team in Dusseldorf has been producing an up-to-date and topical structured news and entertainment program daily. The Web site provides value-added articles and local news from Dusseldorf, of value to readers and advertisers.

Dedicated Server Web Hosting Caution concerning forward-looking statements:

Web Hosting Reviews This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of May 13, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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