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DoubleClick Announces Thirty-Three Ad Management Renewals Year To Date

Renewals include eDiets, Foote, Cone & Belding; Media Contacts and Moxie Interactive; Applied Biosystems and WhiteFence among New Clients

New York, NY, 4/5/2005 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing tools for advertising agencies, marketers and web publishers, today announced it has renewed ad management contracts with BabyCenter, eDiets, Foote, Cone & Belding; ING DIRECT Canada, Martha Stewart Living Omnimedia, Media Contacts, Moxie Interactive and WeddingChannel.com. Overall, DoubleClick announced 33 ad management renewals in 2005 year-to-date.
In addition, DoubleClick signed on Applied Biosystems and WhiteFence as new DART clients.

Best Web Hosting We are renewing our relationship with DoubleClick because of the companys high level of account service and DARTs scalable infrastructure and reliable performance that continues to serve our clients extremely well, said Joel Lunenfeld, VP Media Services, Moxie Interactive.

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Top Web Hosting BabyCenter, eDiets and WeddingChannel.com each renewed their contracts for DART for Publishers (DFP), a hosted, advertising serving and management solution that helps web publishers efficiently manage, serve and report on online ads to monetize their content and increase revenues. Martha Stewart Living Omnimedia renewed its contract for DART Enterprise, an in-house, licensed software solution for targeting, serving and reporting ads delivered online.

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Web Hosting Companies Applied Biosystems and WhiteFence signed on for DART for Advertisers (DFA), a hosted, web-based ad management and serving application for targeting, serving and analyzing online campaigns. eDiets, Foote, Cone & Belding, ING DIRECT Canada, Media Contacts and Moxie Interactive each renewed their DFA contracts.

The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For rmation about DoubleClick, cookies, and how to " out", //www.doubleclick. privacy

Web Site Design And Hosting EDiets has been a client of both DART for Publishers and DART for Advertisers for some time now, and weve been very pleased with the value proposition, said Allen Silkin, Director of Business Analysis, eDiets.com. With the volume of advertising eDiets.com supports on our site, as well as our own advertising around the web, we need the most scalable solution available, which is why we choose DART.

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Email Web Hosting "Media Contacts has significantly invested in proprietary global technologies to offer the same level of service across its clients in US, Europe, Latin America and Asia. Media Contacts data centers support this goal, but we could not do so without the help of DoubleClick ad serving platform and other DoubleClick technologies, that have consistently demonstrated to be the most reliable solutions on a worldwide basis, as well as providing the best global and local support," said Ignasi Biosca, Chief Operating Officer, Media Contacts Global.

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Web Hosting Plans "DoubleClicks industry-leading, scalable and robust capabilities in ad trafficking, delivery and reporting translate into a very loyal client base of the Webs premiere properties," said Doug Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick. Weve added a record number of enhancements to our DART products in the past year, and we believe that contributed to our high customer satisfaction.

Web And Email Hosting For more information about DoubleClick's ad management products, please visit www.doubleclick.com.

Web Hosting Compare About DoubleClick Inc.

Dedicated Server Web Hosting DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management - - help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

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