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Omniture Strengthens European Presence with Launches in UK and France

London and Paris - May 16, 2006 - Omniture, the leading provider of on-demand Web analytics and online business optimisation software, launches today in Europe with the opening of offices in the UK (London) and France (Paris). The company has already accumulated a list of European clients that include: Aer Lingus, BT, Dixons, easyMobile, John Lewis, Lastminute.com, Microsoft UK, RAC, Royal Mail, Business Link, Thomas Cook and Yell.com in the UK and Ireland; and eBay, La Redoute, SFR, Thomson and Voyages-sncf.com in France.
The launch in Europe follows Omnitures rise to be the market-leading provider of Web analytics software in the USA. This leadership is attributed to the experience Omniture has gained over the past five years, helping more than 1000 customers worldwide use the Internet channel more effectively by improving the way they attract Web site visitors and turn them into loyal customers. Omnitures customers represent some of the largest and most respected enterprise brands in the world, including: three of the top five Fortune-ranked companies; nine of the top 10 automotive Web sites; the worlds largest corporation and retailer; the Internets largest e-commerce site; and the Internets largest advertiser.

Neil Weston heads up Omniture in Europe, as General Manager EMEA and Vice President. He joins from Siebel Systems, where he was senior vice president EMEA. He is supported by the appointments of Neil Morgan, also ex-Siebel, as Vice President Marketing EMEA (based in the UK); and Georges Anidjar, ex-Epiphany, as General Manager, France. Wolfgang Allisat, formerly at Visual Sciences completes the management team as Director of Sales, EMEA.

Omniture enables businesses to capture, store and analyse information on the behaviour of Web site visitors and other sources to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Its award-winning SiteCatalyst is a Web analytics solution that provides actionable, real-time and historic intelligence on the most profitable paths through a business Web site, including where visitors are dropping off, whats driving the best results, and how different segments of visitors interact with the Web site. This information can then inform marketing and sales campaigns, and thereby increase their effectiveness.

About Omniture
Omniture, Inc., is the leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omnitures software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

Omniture was founded in 1996 in the US. It currently has more than 300 employees worldwide.

Source: Omniture

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